To the surprise of the
nonprofit sector, Internet technology is enhancing good
works.
Relief agencies such as the
American Red Cross have demonstrated how effectively
online systems can speed cash donations to
tragedy-stricken parts of the world. Smaller nonprofits
have found the Web to be a blessing for locating
discounted items and organizing people to support
causes. Foundations and charities have found success
with e-philanthropy — the securing of pledges and
donations over the Web — and made it a vital part of
their fundraising strategies.
"Technology is, in many ways,
a necessary evil for nonprofits doing business today.
a technology consultant
to nonprofits and the author of "Wired for Good:
Strategic Technology Planning for Nonprofits." "You need
it now just to stay competitive."
The nonprofit industry is
indeed competitive, and not just for donations and
volunteers. If your business is a nonprofit, you need to
compete for grants and other resources, staff talent,
community loyalty and simple awareness of your
organization and its mission. Bottom line: As with most